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My 20-year career as a designer has taken me to Manila, Singapore, Saigon, and Zürich — cities that have shaped my design perspective and creative approach. What began as a personal fascination with visual storytelling through print and digital media gradually evolved into a profession spanning editorial design, product design, and user experience.
Over the years, I’ve worked with global organizations including IBM, Julius Baer, Swiss Re, and Dentsply Sirona, while also helping shape products at startups and scaleups such as Misfit, Teralytics, and TINYpulse — companies that were later successfully acquired by organizations including Fossil, Google, Bentley Systems, and WebMD.
why work with me
01
Global Perspective
Having lived in the Philippines, Singapore, Vietnam, Italy, and Switzerland — and collaborated with distributed teams across the world — I’ve developed a strong sense of empathy, adaptability, and cultural awareness. This global perspective allows me to design products and experiences that resonate across diverse markets, behaviors, and audiences.
02
End-to-End
Product Design
With expertise in end-to-end design, I’ve delivered products across industries and technologies. My journey includes working with innovations like Misfit Wearables (acquired by Fossil Watches and Google), Teralytics (mobility data, now part of Bentley Systems), and TINYpulse (HR SaaS, acquired by WebMD).
03
Collaborative
Problem-Solving
I’m dedicated to creating durable, sustainable solutions by thinking long-term and embracing uncertainty. Working closely with customers and cross-functional teams, I navigate complexity to craft meaningful outcomes.
04
Driven and Persistent
An endurance athlete at heart, I’ve completed three marathons—Lausanne, Zürich, and Berlin—and am striving to break the 4-hour barrier. This same persistence fuels my approach to design: setting ambitious goals, iterating with purpose, and celebrating every milestone along the way.
Experience
Sr. UX Designer
Dentsply Sirona (via Luxoft)
2025
Sr. UX Designer
IBM iX
2021-2024
UX Design Lead
Teralytics
2020-2021
Sr. Product Designer
Tinypulse by WebMD
2015-2018
Designer
Misfit Wearables
2013-2015
Digital Art Director
Ringier Studios
2011-2013
Awards
Swiss Design Awards
illy caffé Can Design
Clients
Coople
Tundra.com
Julius Baer
SimmenGroup